Matt Cutts wrote an article saying that “Google considers Paid Links as spams.” His article has already stirred up a controversy. Nonetheless, he claims that this is an experiment to collect more data at this point, but looking at the comments, it has already angered many people.
Matt explains how to report Paid Spam Links.Go to Google’s Webmaster Console and use the authenticated spam report form, then include the word “paidlinks” in the text area of the spam report. As far as the details, it can be pretty short. Something like “Example.com is selling links; here’s a page on example.com that demonstrates that” or “www.shadyseo.com is buying links. You can see the paid links on www.example.com/path/page.html” is all you need to mention.
Google Blogoscoped has more insight details into this - Paid Links Are Spam?
No, Google is attacking specifically those links which are “real” links – the way the World Wide Web Consortium tells people to link. Links which aren’t using JavaScript, or rel=”nofollow” attributes, or any other means that render them inaccessible (or put up a warning flag) with certain tools. Links which, incidentally, are used by some of the AdWords competitors out there – like Text-Link-Ads.com, for example. The reasoning behind this is that Google suspects some of these linking schemes to be set up to game search engines, because “real” links happen to trigger Google’s algorithms to transfer PageRank from one site to another… and Google rightfully tends to ban stuff that games search engines.
As expected, the SEO community is going wild. Jason Calacanis speculates that SEO folks are going to end soon as a practice as Google, Yahoo, MSN and other Search Engines are going to need to eliminate it in order to maintain the integrity of their indexes.
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