Competition at its best!

The skirmish in the skies is now turning into a war of words in a game of advertising one upmanship. After Jet Airways came out with their campaign to “celebrate the changes which are taking place across the product, from delivery, to uniforms, to services”, it took rival airlines exactly two days to come back with tongue in cheek retorts to their tagline.

While Kingfisher was the first to ambush them, GoAir went one step further in doing their bit in surpassing both taglines. Carry on folks, in these times of high costs and imminent disasters, we could all certainly do with a hearty laugh!