Cell phone manufacturer Motorola has expanded itself to the music world by launching its very own music portal “Motomusic”. This online portal has been launched to give a stiff competition to the most popular online music provider Apple iTunes.
Motorola is a U.S. based mobile handset manufacturing company that makes quality handsets which has already made a mark in making music phones with a good platform and sound.
Motomusic will be a complete pay and download site having more than 350,000 songs along with other multimedia features such as wallpapers and videos. It has been recently introduced in the country. With a recent launch of the new iPhone 3G in the world market, which is soon to enter India, market experts say that this portal is a way to sustain and grow in the music platform and thus compete better with Apple, though Motorola’s Mobile Devices Director (Products and Solutions) (India and South West Asia), Faisal Siddiqui denied the fact.
He states that mobile users have become more demanding; listening to music portably with their mobile devices has become a necessity, thus to cater to such demands, this launch is a smart move in getting a good hold over the market. Music download is an untapped market in the country. Motomusic will provide platform to upcoming music talent and also take care of their interests.
Music and gaming are the most upcoming and money generating avenues for the mobile service providers in India, according to a survey. This portal will provide revenues not only to itself but to Value Added Service providers as well.
Motorola has come up with its own secure way of buying music online with the introduction of music card which allows users to subscribe and pay through this card whenever they buy music from Motomusic. This automatically removes the possibility of online thefts as no credit card number is revealed.
India would be the second country in Asia, after China, where Motomusic has been introduced. Mobile music distribution firm Soundbuzz has made a tie up with Motorola to provide their services in India.
Also, Motorola is clubbing its mobile devices to be featured with Motomusic, with Motorola ROCR E8 being sold with this portal software and web application.
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