It is learnt that Shah Rukh Khan agreed to devote just 8 hours for the whole shoot. In order to maximize the usage of the 8 hours, simultaneous sets were erected in the same studio at Mumbai.

The script required 7 sets to be built. If you see the ad, there’s a different set of almost all major scenes (living room, the baby room, railway station, Hotel promenade, Red carpet premiere, Discotheque and the Balcony with the city skyline view). Apparently many production houses refused to take up this shooting contract because they felt 8 hours was too short a time to shoot the entire ad. Pradeep Sarkar was one of the few ones to take up the challenge and that’s how he got to make it.

The team started with the sets since mid-November and the actual ad was shot last week. The shoot started at 3:00 pm and closed around 11:00 pm in the night. SRK was having a temperature and wasn’t keeping too well but you never get to see that on the ad.

SRK has been a Nokia phone user for the last 10 years (his current phone is a Nokia E90) and that was the one of the major reasons why he agreed to do the ad, besides, of course the endorsement fee.

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Via: Techcrunch

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