It was always a matter of luxury and status symbol to own a BMW Car in India. Now, BMW have decided to enter the Indian car market and start off with about 5 models – the 3-Series, 5-Series, 7-Series, X5 and the X3 Series. BMW is planning to hit the Indian Market within the first quarter of 2007.
The series thus covers the premium car market starting with the entry level “BMW (BMW)”:http://www.bmw.com/ 3-Series, like the 320i which will cost the Indians about Rs. 27 Lakh (roughly US$60,000). Of course, the more premium 7-Series will cost about a crore Indian Rupee (roughly US$222,222). However, some of the 7-Series models (730ld, 740li, 750li and 760li) will be sold through the direct import route. They will also be part of the first introduction in India. The Assembly Route and the direct import route should reduce the tax and hassles to the Indian car buyers.